Customer service
I used to have an account with the Post Bank a long time ago. It was my first ever account and was usually always empty because I thought of it as a temporary holding pen for my spending money. I abandoned it after my university allowances stopped coming through. Recently, I found the little pass book and decided to go and find out if I could resume using the account.
I took my old book and my hopes to my nearest Post Bank and the woman at the customer help desk told me the account was dormant and I would have to begin the process to open a new one – complete with passport photos, letter from my employer and note from my LC. I asked why the old one could not simply be reactivated since I had been through the process before and the information was right there on her computer screen. I got a blank stare and a standard useless answer: You just have to open a new one. I hate it when I ask a logical question and get an illogical ‘that is just how we do it’ answer, but that is the kind of customer service I have come to expect.
Does anyone actually train people specifically in customer service? Or do we just trust that the companies which hire customer service people are able to give them sufficient instruction to make them useful? The goal of customer service is to get me to keep spending money on a product or service, yet most companies treat the department like a very distant relative. Unless you know how to work the CHOGM procurement circuit, money is hard to come by. You work and you plan to make every penny count. That is why I write often and with feeling when it comes to things that make me spend my money. If I am going to hand even a shilling over to you, the least you can do is be useful and act like you appreciate it.
Customer care agents often have inadequate information, never have any real power and rarely show initiative with cases they are not immediately able to handle. They also appear to have no supervisors they can consult in the event that they cannot handle your problem. It is not good enough to tell me you don’t know what the problem is with your network but if I wait it will come back eventually. It is not good enough to give some pretty young thing a desk and a phone and a list of 10 answers and then unleash her on an unsuspecting public. If you are going to do customer care, then do it properly or not at all.
Published on Sunday May 23, 2008